BENOMIK is your headhunter for experts in the field of consumer goods and retail 4.0
Consumer goods and retail benefit from Industry 4.0 in a variety of ways. In China and in the USA, customer data is already being collected through facial recognition or shopping cart analysis. In Germany, data protection concerns are still slowing this expansion of retail down.
Many areas of retail are already being digitalized, for example, with anonymized data, cashierless payment or optimization of inventory and theft protection. In long term, it will be impossible to imagine Germany without digital retail platforms, not only in brick-and-mortar retail, but also in online retail.
Consumer goods, on the other hand, can become actors themselves by communicating with each other (CPS (cyber-physical systems), Internet of Things). Their artificial intelligence will increase and permanently change production, storage and sales.
BENOMIK is specialized in the requirements of Industry 4.0. Our experts will find executives for your company with Executive Search. Through our expertise in HR consulting, we can thus support you in taking the next step towards the future industry.
Consumer goods are divided into durable goods and non-durable goods: In simple terms, durable goods are owned for a longer period of time (e.g. furniture). Consumer goods are used or consumed once.
Consumer goods are further divided into basic necessities and luxury goods.
Fast Moving Consumer Goods
Many consumer staples are fast-moving consumer goods (FMCG). The speed in the name refers to the time span on the sales shelf. In other words, products that are bought regularly by consumers without much planning. These range from cosmetics to basic foodstuffs. Even luxury goods can become FMCG. The inexpensive computer on offer at a discounter is one example.
Big Data in consumer goods
Individual customer needs can be collected and evaluated with "Big Data." Here, the size of the data refers to both the quantity, the speed and the diversity. For advertising measures, collecting individual data as precisely as possible is very lucrative. Critics see this as a danger to personal rights.
For this reason, there is a need to make increasing use of anonymized data. The volume of data can now only be managed with artificial intelligence.
The networking of production, logistics and multiple retailers is also being improved by artificial intelligence and increasing digitization.
Internet of Things and CPS
Automation of processes from manufacturing to distribution creates a greater opportunity for regulation. Built-in microcontrollers can automatically send out an overview of the condition of the consumer product. Possible errors can thus be corrected much faster than by human random checks. The term (Industrial) Internet of Things ((I) IoT) describes this.
CPS (cyber-physical systems) go one step further. They code goods in such a way that they independently run through the manufacturing process.
Especially in FMCG, the vulnerability to failures is very high. This industry will not be able to work without these technologies in the future. Secure your competitive advantage now!
Industry 4.0 experts
Whether you are looking for engineers or logistics specialists, executives or middle management. BENOMIK has been dealing with future technologies for a long time and knows the requirements of the market. As a recruiting agency, we attend your company into the future. Please let us know what you need, and we will find the right personnel. Contact us, our employees are at your disposal!